India’s FMCG sector experienced a 5.7% growth in the September quarter, indicating positive market trends. 

The growth is largely attributed to higher demand from rural areas, where spending has increased. 

Rural demand has been a key driver for FMCG companies in this quarter, despite challenges in urban markets. 

Consumers in rural areas have been purchasing more essential goods, supporting overall sector growth. 

Rural demand has been bolstered by improved agricultural output and rising income levels. 

FMCG companies are focusing on expanding their reach in rural markets to maintain growth momentum. 

The September quarter's growth is a hopeful sign for the sector’s recovery and future prospects.