Indian brands prefer working with influencers who have a real connection with their audience, ensuring trust and authenticity in sponsored content.
A brand's alignment with the influencer’s niche and values is crucial for creating effective and relevant sponsored content that resonates with followers.
Engagement rate matters more than follower count, as Indian brands value genuine interactions over just large numbers when selecting influencers.
Visual appeal plays a key role in sponsored content, with Indian brands looking for creative, high-quality posts that reflect their brand image.
Consistency in posting and content style is essential, as brands seek influencers who maintain a cohesive aesthetic that fits their campaigns.
Indian brands prefer influencers who share authentic experiences with their products, as it creates a more relatable and persuasive message.
Brands also consider the influencer’s geographical reach, preferring those with a solid following in key target markets for better campaign impact.